Unearthing underlying motivations and beliefs can be done with ethnography, laddering techniques and factor analysis.

Uncovering nostalgic attachments in research gave rise to retro movements in brand strategy and articulation. Discover more about research to make successful brands.

Is he a wandering guitarist or a CEO whose passion is music and quiet self-reflection? We know how to recruit and engage the most difficult to research...C-Suite execs, hedge fund managers...

Blending thought processes and research methodologies extracts greater insights, yet research is often separated by mental and physical barriers between qualitative and quantitative research.

Strategic clustering is a powerful tool, but few are insightful, mathematically stable and pervasively actionable. Understand why the majority of segmentations fail.

Hope is a powerful force that can be embodied in the most unlikely things, a dress, a toy or the color of an umbrella. Market and communicate to your customers a lifestyle, not a product.

Three generations living under one roof is common in many societies and its dynamic is full of friction and fluidity. Ethnography is "a day in the life" of your customer.

Gen Y are spending more time sculpting their digital identities - engaging them requires more innovative platforms. Check out how we use Yammer to conduct online research.

Black swans are rare events that unravel systems of blind collectiveness. Shake-up unpredictability; leverage powerful econometric analysis to predict revenue, profit and cannibalization before product launch.

Is she a rural grandmother or a leader in her microfinance community? What she values varies on the research technique you use. Stated vs derived importance can lead to different outcomes.